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Dr. Yingchan Edwin Tang

Emeritus Professor, Institute of Business & Management

College of Management, National Chiao Tung University

4F, 118 Chung-Hsiao West Road, Section One

Taipei, Taiwan, Republic of China 100

Telephone (direct line): 886-02-23494935


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Dr. Edwin Tang is the Full Professor with the Taiwan National Chiao Tung University.  Before joining NCTU, Dr. Tang has taught at North Carolina State University (1988-1994), the Chinese University of Hong Kong (1994-1999), and National University of Singapore (1999-2002).  He received his Bachelor of Science degree in psychology from Taiwan's National Chengchi University (1976), Master of Science in Business Administration from Texas Tech University (1984), and Ph.D. in Marketing Science from the University of Texas at Dallas (1989). Dr. Tang was the Visiting Professor of National Singapore University Business School, Australian National University and PSB International Management Academy.


Dr. Tang started his career in advertising and marketing research in 1978 and worked for Grant Advertising/Starch INRA (1978-80) and International Advertising Agency (1980-81) in Taipei liaison for three years. The clients served include Pepsi, Eastman Kodak, Johnson & Johnson,Ford Motor, IBM, Monsanto, Northwest Airlines, Max Factor Cosmetics (acquired by P & G), Winthrop Drug, Rolex Watch, Scott Paper, Ronson Lighter, and Wrigley's chewing gum.  Having been the Director for NUS Executive Development Program (Marketing) and academic advisor for Ph.D., M. Phil., and EMBA students in CUHK, Dr. Tang had consulted closely with various multinational corporations in China (Bank of China, China Aviation Oil, Johnson & Johnson, GD Midea Holding, Kerry Group, and Teda Int'l Hotel and Club), Hong Kong (Apple Daily Newpaper, Cable & Wireless HKT, Giordano, MTR's Airport Express Line, Standard Chartered Bank, Toyota HK, and Watson's Water), Singapore (Motorola, Samsung and Viz Branz)  Thailand (National Electronics and Computer Technology Center), and most recently Taiwan (TSMC, Sunplus, Macronix, PAIHO, Franz, WPG-AIT, and Edrington Group).


Dr. Tang offers many business case oriented courses including Leadership and Management, Corporate Strategy, Digital Marketing Strategy, Global Technology Management, Integrated Marketing Communication, SOC (System-on-Chip) Marketing Management, Global Business Management, and New Venture Development Management. He also offers regularly on his domain knowledge courses including Marketing Management, Marketing Research Seminar, Marketing Theory, and Marketing Engineering. He has won several teaching awards. These include the Best Professor Award from HKTDC (Hong Kong Trade Development Council) and APIB's (Asia-Pacific Institute of Business) DCM (Diploma Course in China Marketing) program, Teaching Awards from the Faculty of Business Administration of CUHK, and NCTU Teaching Excellence Award (傑出教學獎). His Technology in Business Education's Electronic Classroom project has been recognized by Hong Kong SAR government as one of Best Practices in Hong Kong's Higher Education.


Dr Tang's research interests include strategic marketing, sustainable competitive advantage, and consumer decision making. He has published many papers in international journals including Strategic Management Journal, Journal of Marketing, Journal of Consumer Marketing, Pan Pacific Management Review, Journal of Management, Sun Yat-sen Management Review, and several book chapters in international textbooks including Marketing and Consumer Behavior in East and South-East Asia, 1to1 marketing , and Handbook of Markets and Economies: East Asia, Southeast Asia, Australia, New Zealand . In addition, he has received several international research awards. These include the Best Paper Award at the Sixth (USA) Southeast Annual Marketing Doctoral Symposium (1987), the Best of Track paper Award in the Marketing Research and Modeling in American Marketing Association Winter Educators' Conference (1996), the Best Journal Article Award on paper published at Journal of Management (2000), the best research paper award in international Business Research Conference (2008), International Association for Information and Management Science (2008), and International Conference on Innovation and Management (2013).  Dr. Tang was listed in Who's Who among Asian American in 1994, Who's Who in American Education in 1996, Who's Who in the World in 1996/97 and 1997/98, and Barons' Who's Who of the Asian Pacific Rim 1999.


Dr. Tang is married, and has two children.