Description: Description: Description: Description: Description: C:\Documents and Settings\user\My Documents\2K_Drive_NCTU\Advertising_and_Promotion\NCTU_AACSB[1].jpg

MBA5217 Global Technology Strategy全球科技策略

Co-Instructors: Professors Yingchan E. Tang and Shihping Kevin Huang



Textbook: Strategic Management of Technology and Innovation

Robert A. Burgelman, Stanford University

Clayton M. Christensen, Harvard Business School

Steven C. Wheelwright, Harvard Bus. Sch. (Emeritus), Brigham Young Univ.


*Case discussion will be held at 光寶廳, Management Building One.

Class time periods: Thursday, 18:30~21:20pm (Office Hours)




Contents/Assigned Readings



Course Set-up

Team members assignment



I. Integrating Technology and Strategy

Getting the most from your HBS experience (.pdf)

KH: 3M


Technological Innovation

READING I-1 Profiting from Technological Innovation: Implications for Integration, Collaboration, Licensing, and Public Policy

READING I-2 The Core Competence of the Corporation

IND: Qualcomm Incorporated 2009 (Qualcomm Inc., 2009-2015)


Technological Innovation and Strategy

READING I-3 Defining the Minimum Winning Game in Hi-Tech Ventures

READING I-4 The Art of High-Technology Management

1. Matrix Semiconductor Inc.: Transitioning from Innovation to Execution







II. Design and Implementation of Technology Strategy

READING II-1 Design Rules

READING II-2 Crossing the Chasm—and Beyond

KH: Design Thinking project


Technological Evolution

READING II-3 Patterns of Industrial Innovation

READING II-4 Customer Power, Strategic Investment, and the Failure of Leading Firms

KH: Groupon


04/04~06 Holiday

*** No Class ***



Industry Context

READING II-5 Exploring the Limits of the Technology S-Curve. Part I: Component Technologies

READING II-6 Exploring the Limits of the Technology S-Curve. Part II: Architectural Technologies

2. Flextronics International, Ltd.


Organizational Context

READING II-7 Strategic Dissonance

READING II-8 Let Chaos Reign, Then Rein in Chaos-Repeatedly

3. Intel Corp. --1968-2003







III. Enactment of Technology Strategy-Developing a Firm's Innovative Capabilities

READING III-1 Absorptive Capacity: A New Perspective on Learning and Innovation

READING III-2 Transforming Invention into Innovation: The Conceptualization Stage

KH: Netflix


Internal and External Sources of Technology

READING III-3 Capturing the Returns From Research

READING III-4 Perfecting Cross-Pollination

KH: Cialis


Internal and External Sources of Technology

READING III-5 Transforming Invention into Innovation: The Conceptualization Stage

READING III-6 Making Sense of Corporate Venture Capital

4. Zara: IT for Fast Fashion



Linking New Technology and Novel Customer Needs

READING III-7 Eager Sellers and Stony Buyers: Understanding the psychology of new-product adoption

READING III-8 Misleading Methods of Financial Analysis

5. Intel NBI: Intel Corporation's New Business Initiatives



Internal Corporate Venturing

READING III-9 Assessing Your Organization's Capabilities: Resources, Processes, & Priorities

READING III-10 Organizing and Leading “Heavyweight” Development Teams

6. Mobileye: The Future of Driverless Cars






IV. Enactment of Technology Strategy-Creating and implementing a Development Strategy

READING IV-1 Ambidextrous Organizations: Managing Evolutionary and Revolutionary Change

READING IV-2 Communication Between Engineering and Production: A Critical Factor

READING IV-2 The New Product Learning Cycle

KH: Kodak


New Product Development

READING IV-3 The New Product Learning Cycle

READING IV-4 Finding the Right Job for Your Product

KH: Paypal


Building Competence/ Capabilities Through New Product Development

READING IV-5 Creating Project Plans to Focus Product Development

READING IV-6 Accelerating the Design-Build-Test Cycle for Effective New Product Development

7. Google and Niantic Labs: The Professional Entrepreneur and Innovation in the Silicon Valley (A)






V. Conclusion: Innovation Challenges in Established Firms

READING V-1 Building a Learning Organization

READING V-2 The Power of Strategic Integration

IND: 3D Robotics: Disrupting the Drone Market



This Homepage is maintained and updated by Pror. Edwin Tang of the Taiwan National Chiao Tung University. 
Last updated on February 15, 2018. Copyright, All rights reserved.