|
Date
|
Session/Chapter
|
Contents/Assigned
Readings
|
Case
|
|
02/22
|
Course Set-up
|
Team members assignment
|
|
|
03/01
|
I.
Integrating Technology and Strategy
|
Getting the most from your HBS experience (.pdf)
|
KH:
3M
|
|
03/08*
|
Technological
Innovation
|
READING I-1 Profiting from
Technological Innovation: Implications for Integration, Collaboration, Licensing, and
Public Policy
READING I-2 The Core Competence of the
Corporation
|
IND: Qualcomm Incorporated 2009 (Qualcomm Inc., 2009-2015)
|
|
03/15*
|
Technological
Innovation and Strategy
|
READING I-3 Defining the Minimum
Winning Game in Hi-Tech Ventures
READING I-4 The Art of High-Technology
Management
|
1. Matrix Semiconductor Inc.: Transitioning from Innovation to Execution
|
|
|
|
|
|
|
03/22
|
II.
Design and Implementation of Technology Strategy
|
READING II-1 Design Rules
READING II-2 Crossing the Chasm—and
Beyond
|
KH:
Design Thinking project
|
|
03/29
|
Technological
Evolution
|
READING II-3 Patterns of Industrial
Innovation
READING II-4 Customer Power, Strategic
Investment, and the Failure of Leading Firms
|
KH:
Groupon
|
|
04/05
|
04/04~06
Holiday
|
*** No Class ***
|
|
|
04/12*
|
Industry
Context
|
READING II-5 Exploring
the Limits of the Technology S-Curve. Part I: Component Technologies
READING II-6 Exploring the Limits of
the Technology S-Curve. Part II: Architectural Technologies
|
2. Flextronics International, Ltd.
|
|
04/19*
|
Organizational
Context
|
READING II-7 Strategic
Dissonance
READING II-8 Let Chaos Reign, Then Rein
in Chaos-Repeatedly
|
3. Intel Corp. --1968-2003
|
|
|
|
|
|
|
04/26
|
III.
Enactment of Technology Strategy-Developing a Firm's Innovative
Capabilities
|
READING III-1 Absorptive Capacity: A New
Perspective on Learning and Innovation
READING III-2 Transforming Invention
into Innovation: The Conceptualization Stage
|
KH:
Netflix
|
|
05/03
|
Internal
and External Sources of Technology
|
READING III-3 Capturing the Returns
From Research
READING III-4 Perfecting
Cross-Pollination
|
KH:
Cialis
|
|
05/10*
|
Internal
and External Sources of Technology
|
READING III-5 Transforming Invention
into Innovation: The Conceptualization Stage
READING III-6 Making Sense of Corporate
Venture Capital
|
4. Zara: IT for Fast Fashion
|
|
05/17*
|
Linking
New Technology and Novel Customer Needs
|
READING III-7 Eager Sellers and Stony
Buyers: Understanding the psychology of new-product adoption
READING III-8 Misleading Methods of
Financial Analysis
|
5. Intel NBI: Intel Corporation's New Business Initiatives
|
|
05/24*
|
Internal
Corporate Venturing
|
READING III-9 Assessing Your
Organization's Capabilities: Resources, Processes, & Priorities
READING III-10 Organizing and Leading
“Heavyweight” Development Teams
|
6. Mobileye: The Future of Driverless Cars
|
|
|
|
|
|
|
05/31
|
IV.
Enactment of Technology Strategy-Creating and implementing a Development
Strategy
|
READING IV-1 Ambidextrous
Organizations: Managing Evolutionary and Revolutionary Change
READING IV-2 Communication Between
Engineering and Production: A Critical Factor
READING IV-2 The New Product Learning
Cycle
|
KH:
Kodak
|
|
06/07
|
New
Product Development
|
READING IV-3 The New Product Learning
Cycle
READING IV-4 Finding the Right Job for
Your Product
|
KH: Paypal
|
|
06/14*
|
Building
Competence/ Capabilities Through New Product Development
|
READING IV-5 Creating Project Plans to
Focus Product Development
READING IV-6 Accelerating the Design-Build-Test
Cycle for Effective New Product Development
|
7. Google and Niantic Labs: The Professional Entrepreneur and Innovation
in the Silicon Valley (A)
|
|
|
|
|
|
|
06/21*
|
V.
Conclusion: Innovation Challenges in Established Firms
|
READING V-1 Building a Learning
Organization
READING V-2 The Power of Strategic
Integration
|
IND: 3D Robotics:
Disrupting the Drone Market
|
![Description: Description: Description: Description: Description: C:\Documents and Settings\user\My Documents\2K_Drive_NCTU\Advertising_and_Promotion\NCTU_AACSB[1].jpg](Index.files/image001.jpg)