IBM 6015 Marketing Management
Term Projects & e-Cases, 2007/2008
Instructor: Professor Tang Yingchan, Edwin 
 
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Marketing Management Mini Cases

Term Project  2004

Team project 2008

Marketing Environment Peapod

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Marketing Strategy GE  
 
Marketing Research Knowledge Network

Buyer Behavior Mattel
      

Ali Mt. Railroad

STP Strategy Charles Schwab ¡@ ¡@
Product Strategy Branding energy LCD-TV Market Emerging Cartronics Market
      VCD/DVD-RW
Pricing Strategy Louis Vuitton, A-Busch Samsung 3G m-Phone "Red Sea" Strategy of PC Market
    
Channel Strategy Wal-Mart, WW Grainger DuPont in China Can WIMAX survive?
IIMC Strategy Monsanto, Virgin Propecia Marketing Plan Terrain and wind music
Services Management Siebel, M. Lynch Taiwan Rail Corp. Banks M&A
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CRM & 1_to_1 Reflect.com, eBay G2B2C ,Abacus

Multimedia SoC

Future Challenges Microsoft   Hon Hai  Legend

Agricultural Biotechnology

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Terry T.M. Gou^Chairman, Hon Hai Precision Industry^^^


This Homepage is maintained and updated by Dr. Edwin Tang of  the Taiwan National Chiao Tung University.
Last updated on January 16, 2008.  Copyright  All rights reserved.

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