Bagozzi, R. (1975), “Marketing as Exchange,” Journal of Marketing, 39 (October), 32-39.
Day, G. (1994), “The Capabilities of Market-Driven Organizations,” Journal of Marketing, 58 (October), 37-52.
Deshpande, R., J. Farley, and F. Webster (1993), “Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis,” Journal of Marketing, 57 (January), 23-37.
Hutt, M., P. Reingen, and J. Ronchetto (1988), “Tracing Emergent Processes in Marketing Strategy Formation,” Journal of Marketing, 52 (January), 4-19.
Jaworski, B. and A. Kohli (1993), “Market Orientation: Antecedents and Consequences,” Journal of Marketing, 57 (July), 53-70.
Jaworski, B., V. Stathakopoulos, H. Krishnan (1993), “Control Combinations in Marketing: Conceptual Framework and Empirical Evidence,” Journal of Marketing, 57 (January), 57-69.
Kohli, A. and B. Jaworski (1990), “Market Orientation: The Constrct, Research Propositions, and Managerial Implications,” Journal of Marketing, 54 (April), 1-18.
Narver, J. and S. Slater (1990), “The Effect of Market Orientation on Business Profitability,” Journal of Marketing, 54 (October), 20-35.
Slater, S. and J. Narver (1995), “Market Orientation and the Learning Organization,” Journal of Marketing, 59 (July), 63-74.
Walker, O. and R. Ruekert (1987), “Marketing’s Role in the Implementation of Business Strategies: A Critical Review and Conceptual Framework,” Journal of Marketing, 51 (July), 15-33.
Webster, F. (1992), “The Changing Role of Marketing in the Corporation,” Journal of Marketing, 56 (October), 1-17.
Barney, J. (1991), “Firm Resources and Sustained Competitive Advantage,” Journal of Management, 17, 99-120.
Day, G. and R. Wensley (1988), “Assessing Advantage: A Framework for Diagnosing Competitive Superiority,” Journal of Marketing, 52 (April), 1-20.
Deligonul, Z. and S. Cavusgil (1997), “Does the Comparative Advantage Theory of Competition Really Replace the Neoclassical Theory of Perfect Competition?” Journal of Marketing, 61 (October), 65-73.
Dickson, P. (1992), “Toward a General Theory of Competitive Rationality,” Journal of Marketing, 56 (January), 69-83.
Dickson, P. (1996), “The Static and Dynamic Mechanics of Competition: A Comment on Hunt and Morgan's Comparative Advantage Theory;” Journal of Marketing, 60 (October), 102-106.
Hoch, S. and J. Deighton (1989), “Managing What Consumers Learn from Experience,” Journal of Marketing, 53 (April), 1-20.
Hunt, S. and R. Morgan (1995), “The Comparative Advantage Theory of Competition,” Journal of Marketing, 59 (April), 1-15.
Hunt, S. and R. Morgan (1996), “The Resource-Advantage Theory of Competition: Dynamics, Path Dependencies, and Evolutionary Dimensions,” Journal of Marketing, 60 (October), 107-114.
Hunt, S. and R. Morgan (1997), “Resource-Advantage Theory: A Snake Swallowing Its Tail or a General Theory of Competition?” Journal of Marketing, 61 (October), 74-82.
McAfee, P. and J. McMillan (1996), “Competition and Game Theory,” Journal of Marketing Research, 23, (August), 263-267.
Rumelt, R. (1984), “Towards a Strategic View of the Firm,” in Competitive Strategic Management, R. Lamb ed., (Englewood Cliffs, NJ: Prentice-Hall).
Wernerfelt, B. (1984), “A Resource Based View of the Firm,” Strategic Management Journal, 5, 171-180.
Bowman, D. and H. Gatignon (1996), “Order of Entry as a Moderator of the Effect of the Marketing Mix on Market Share,” Marketing Science, 15, 222-242.
Brown, C. and J. Lattin (1994), “Investigating the Relationship Between Time in Market and Pioneering Advantage,” Management Science, 40 (October), 1361-1369.
Carpenter, G. and K. Nakamoto (1989), “Consumer Preference Formation and Pioneering Advantage,” Journal of Marketing Research, 26 (August), 285-298.
Huff, L. and W. Robinson (1994), “The Impact of Leadtime and Years of Competitive Rivalry on Pioneer Market Share Advantages,” Management Science, 40 (October), 1370-1377.
Kalyanaram, G. and G. Urban (1992), “Dynamic Effects of the Order of Entry on Market Share, Trial Penetration, and Repeat Purchases for Frequently Purchased Consumer Goods,” Marketing Science, 11 (Summer), 235-250.
Kalyanaram, G., W. Robinson, and G. Urban (1995), “Order of Entry: Established Empirical Generalizations, Emerging Empirical Generalizations, and Future Research,” Marketing Science, 14 (Summer), G212-G221.
Kardes, F. and G. Kalyanaram (1992), “Order-of-Entry Effects on Consumer Memory and Judgment: An Information Integration Perspective, Journal of Marketing Research, 29 (August), 343-357.
Kerin, R., P. Varadarajan, and R. Peterson (1992), “First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions,” Journal of Marketing, 56 (October), 33-52.
Lieberman, M. and D. Montgomery (1988), “First-Mover Advantages,” Strategic Management Journal, 9,41-58.
Robinson W. and C. Fornell (1985),"Sources of Market Pioneer Advantages in Consumer Goods Industries," Journal of Marketing Research, 22, (August), 305-17.
Robinson, W. (1988), "Sources of Market Pioneer Advantages: The Case of Industrial Goods Industries," Journal of Marketing Research, 25, 87-94.
Schmalensee, R. (1982), “Product Differentiation Advantages of Pioneer Brands,” American Economic Review, 72 (June), 349-365.
Urban, G., T. Carter, S. Gaskin, and Z. Mucha (1986), “Market Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications,” Management Science, 32 (June), 645-659.
Bayus, B., S. Jain, and A. Rao (1997), ‘Too Little, Too Early: Introduction Timing and New Product Performance in the Personal Digital Assistant Industry,” Journal of Marketing Research, 34 (February), 50-63.
Carpenter, G. and K. Nakamoto (1990), “Competitive Strategies for Late Entry Into a Market with a Dominant Brand,” Management Science, 16 (October), 1268-1278.
Golder, P. and G. Tellis (1993), “Pioneering Advantage: Marketing Logic of Marketing Legend?” Journal of Marketing Research, 30 (May), 158-170.
Lilien, G. and E. Yoon (1990), “The Timing of Competitive Market Entry: An Exploratory Study of New Industrial Products,” Management Science, 36 (May), 568-585.
Mahajan, V. S. Sharma, and R. Buzzell (1993), ‘Assessing the Impact of Competitive Entry on Market Expansion and Incumbent Sales,” Journal of Marketing, 57 (July), 39-52.
Shankar, V., G. Carpenter, and L. Krishnamurthi (1998), “Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers,” Journal of Marketing Research, 35 (February), 54-70.
Zhang, S. and A. Markman (1998), “Overcoming the Early Entrant Advantage: The Role of Alignable and Nonalignable Differences, Journal of Marketing Research, 35 (November), 413-426.
Bowman, D. and H. Gatignon (1995), “Determinants of Competitor Response Time to a New Product Introduction,” Journal of Marketing Research, 32 (February), 42-53.
Gatignon, H., E. Anderson, and K. Helsen (1989), “Competitive Reactions to Market Entry: Explaining Interfirm Differences,” Journal of Marketing Research, (February),44-55.
Ghemawat, P. (1991), “Market Incumbency and Technological Inertia,” Marketing Science, 10 (Spring), 161-171.
Gruca, T., K. Kumar, and D. Sudharshan (1992), “An Equilibrium Analysis of Defensive Response to Entry Using a Coupled Response Function Model,” Marketing Science, 11 (Fall), 348-358.
Gruca, T. and D. Sudharshan (1995), “A Framework for Entry Deterrence Strategy: The Competitive Environment, Choices, and Consequences,” Journal of Marketing, 59 (July), 44-55.
Hauser, J. and S. Shugan (1982), “Defensive Marketing Strategies,” Marketing Science, 2 (Fall), 319-360.
Kalra, A., S. Rajiv, and K.Srinivasan (1998), “Response to Competitive Entry: A Rationale for Delayed Defensive Reaction,” Marketing Science, 17 , 380-405.
Kumar, K. and D. Sudharshan (1988), “Defensive Marketing Strategies: An Equilibrium Analysis Based on Decoupled Response Function Models,” Management Science, 34 (July), 805-815.
Robinson, W. (1988), “Marketing Mix Reactions to Entry,” Marketing Science, 7 (Fall), 368-385.
Shankar, V. (1997), “Pioneer’s Marketing Mix Reactions to Entry in Different Competitive Game Structures: Theoretical Analysis and Empirical Illustration,” Marketing Science, 16, 271-293.
Katz, M. and C. Shapiro (1986), “Network Externalities, Competition, and Compatibility, American Economic Review, 75, 424-440.
Farrell, J. and G. Saloner (1986), “Installed Base and Compatibility: Innovation, Product Preannouncement and Predation,” American Economic Review, 76, 940-955.
Xie, J. and M. Sirbu (1995), “Price Competition and Compatibility in the Presence of Positive Demand Externalities,” Management Science, 41 (May), 909-926.
Carpenter, G. (1989), “Perceptual Position and Competitive Brand Strategy in a Two-Dimensional, Two-Brand Market,” Management Science, 35 (September), 1029-1044.
Carpenter, G., R. Glazer, and K. Nakamoto (1994), “Meaningful Brands from Meaningless Differentiation: The Dependence on Irrelevant Attributes,” Journal of Marketing Research, 31 (August), 339-350.
D’aspremont, J. Gabszewicz, and J. Thisse (1979), “On Hotelling’s ‘Stability of Competition’,” Econometrica, 47 (September), 1145-1150.
DePalma, A., V. Ginsburgh, Y. Papageorgiou (1985), “The Principle of Minimum Differentiation Holds Under Sufficient Heterogeneity,” Econometrica, 53 (July), 767-781.
Hotelling. H. (1929), “Stability in Competition,” The Economic Journal, 39 (March), 41-57.
Huber, J., J. Payne, and C. Puto (1982), “Adding Asymmetrically dominated Alternative: Violation of Regularity and the Similarity Hypothesis,” Journal of Consumer Research, 18 (December), 325-345.
Glazer, R., B. Kahn, and W. Moore (1991), “The Influence of External Constraints on Brand Choice: The Lone-Alternative Effect,” Journal of Consumer Research,” 18, 199-127.
Simonson, I. (1989), “Choice Based on Reasons: The Case of Attraction and Compromise Effects,” Journal of Consumer Research, 16 (September), 158-174.
Hauser, J. (1988), “Competitive Price and Positioning Strategies,” Marketing Science, 7 (Winter), 76-91.
Horsky, D. and P. Nelson (1992), “New Brand Positioning and Pricing in an Oligopolistic Market,” Marketing Science, 11 (Spring), 133-152.
Kalyanaram, G. (1995), “Empirical Generalizations from Reference Price Research,” Marketing Science, 14 (Summer), G161-G169.
Roy,A., D. Hanssens, and S. Raju (1994), “Competitive Pricing by a Price Leader,” Management Science, 40 (July), 809-825.
Vandenbosch, M. and C. Weinberg (1995), “Product and Price Competition in a Two-Dimensional Vertical Differentiation Model, Marketing Science, 14 (Spring), 224-249.
Assmus, B., J. Farley, and D. Lehmann (1984), “How Advertising Affects Sales: Meta-Analysis of Econometric Results,” Journal of Marketing Research, 21 (February), 65-74,
Chintagunta, P., and N. Vilcassim (1992), “An Empirical Investigation of Advertising Strategies in a Dynamic Duopoly,” Management Science, 38 (September), 1230-1244.
Deighton, J., C. Henderson, and S. Neslin (1994), “The Effects of Advertising on Brand Switching and Repeat Purchasing,” Journal of Marketing Research, 31 (February), 28-43.
Erikson, G. (1992), “Empirical Analysis of Closed-Loop Duopoly Advertising Strategies” Management Science, 38, (December), 1732-1749.
MacKenzie, S., R. Lutz, and G. Belch (1986), “The Role of Attitude Toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations,” Journal of Marketing Research, 23 (May), 130-143.
Park, S. and M. Hahn (1991), “Pulsing in Discrete Model of Advertising Competition,” Journal of Marketing Research, 28 (November), 397-405.
Villa-Boas, M. (1993), “Predicting Advertising Pulsing Policies in An Oligopoly: A Model and Empirical Test,” Marketing Science, 12 (Winter), 88-102.
Tellis, G. (1988), “Advertising Exposure, Loyalty, and Brand Purchase: Two-Stage Model of Choice,” Journal of Marketing Research, 25 (May), 134-144.
Carpenter, G. (1987), “Modeling Competitive Marketing Strategies: The Impact of Marketing-Mix Relationships and Industry Structure,” Marketing Science, 6 (Spring), 208-221.
Dekimpe, M. and D. Hanssens (1995), “The Persistence of Marketing Effects on Sales,” Marketing Science, 14 (Winter), 1-21.
Erickson, G. and R. Jacobson (1992), “Gaining Comparative Advantage Through Discretionary Expenditures: The Returns to R&D and Advertising,” Management Science, 38 (September), 1264-1279.
Jacobson, R. (1990), “Unobservable Effects and Business Performance,” Marketing Science, 9 (Winter), 74-85.
Montgomery, C. and B. Wernerfelt (1991), “Sources of Superior Performance: Market Share Versus Industry Effects,” Management Science, 37 (August), 954-959.
Ramaswamy, V., W. DeSarbo, D. Reibstein, and W. Robinson (1993), “An Empirical Pooling Approach for Estimating Marketing Mix Elasticities with PIMS Data, Marketing Science, 12 (Winter), 103-124.
Ayers, D., R. Dahlstrom, and S. Skinner (1997), “An Exploratory Investigation of Organizational Antecedents to New Product Success,” Journal of Marketing Research, 34 (1997), 107-116.
Chandy, R. and G. Tellis (1998), “Organizing for Radical Product Innovation: The Overlooked Role of Willingness to Cannibalize,” Journal of Marketing Research, 35 (November), 474-487.
Cooper, L. (2000), “Strategic Marketing Planning for Radically New Products,” Journal of Marketing, 64 (January), 1-16.
Datar, S., C. Jordan, S. Kekre, S. Rajiv, and K. Srinivasan (1997), “Advantages of Time-based New Product Development in a Fast-Cycle Inductry,” Journal of Marketing Research, 34 (February), 36-49.
Gatignon, H., B. Weitz, and P. Bansal (1990), “Brand Introduction Strategies and Competitive Environments,” Journal of Marketing Research, 27 (November), 390-401.
Gatignon, H. and J. Xuereb (1997), “Strategic Orientation of the Firm and New Product Performance,” Journal of Marketing Research, 34 (February), 77-90.
Golder, P. and G. Tellis (1997), “Will It Ever Fly? Modeling the Takeoff of Really New Consumer Durables,” Marketing Science, 16, 256-270.
Griffin, A. (1997), “The Effect of Project and Process Characteristics on Product Development Cycle Time,” Journal of Marketing Research, 34 (February), 24-35.
Griffin, A. and J. Hauser (1993), ‘The Voice of the Customer,” Marketing Science, 12 (Winter), 1-27.
Ittner, C. and D. Larcker (1997), “Product Development Cycle Time and Organizational Performance, Journal of Marketing Research, 34 (February), 13-23.
Moorman, C. and A. Miner (1997), “The Impact of Organizational Memory on New Product Performance and Creativity,” Journal of Marketing Research, 34 (February), 91-106.
Silk, A. and G. Urban (1978), “Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology,” Journal of Marketing Research, 15 (May), 171-191.
Wind, J. and V. Mahajan (1997), “Issues and Opportunities in New Product Development: An Introduction to the Special Issue,” Journal of Marketing Research, 34 (February), 1-12.
Workman, R. (1993), “Marketing’s Limited Role in New Product development in One Computer Systems Firm,” Journal of Marketing Research, 30 (November), 405-421,
BRAND MANAGEMENT (Brand Equity/Brand Extensions/Product-Line Extensions & Deletions)
Aaker, D. and K. Keller (1990), “Consumer Evaluations of Brand Extensions,” Journal of Marketing, 54 (January), 27-41.
Ahluwalia, R. and Z. Gürhan-Canli (2000), “The Effects of Extensions on the Family Brand Name: An Accessibility-Diagnosticity Perspective,” Journal of Consumer Research, 27 (December), 371-381.
Bayus, B. and W. Putsis (1999), “Product Proliferation: An Empirical Analysis of Product Line Determinants and Market Outcomes,” Marketing Science, 18, 137-153.
Boush, D. and B. Loken (1991), “A Process-Tracing Study of Brand Extension Evaluation,” Journal of Marketing Research, 28 (February), 16-28.
Broniarczyk, S. and J. Alba (1994), “The Importance of the Brand in Brand Extension,” Journal of Marketing Research, 31 (May), 214-228.
Broniarczyk, S., W. Hoyer, and L. McAlister (1998), “Consumers’ Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction,” Journal of Marketing Research, 35 (May), 166-176.
Gurhan-Canli, Z. and D. Maheswaran (1998), “The Effects of Extensions on Brand Name Dilution and Enhancement,” Journal of Marketing Research, 35 (November), 464-473.
Keller, K. (1993), “Conceptualizing, Measuring, and Managing Customer-Based Brand Equity,” Journal of Marketing, 57 (January), 1-22.
Keller, K. and D. Aaker (1992), “The Effects of Sequential Introduction of Brand Extensions,” Journal of Marketing Research, 29 (February), 35-50.
Loken, B. and D. Roedder-John (1993), “Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?” Journal of Marketing, 57 (July), 71-84.
Moorthy, K. and I. Png (1992), “Market Segmentation, Cannibalization and the Timing of Product Introductions,” Management Science, 38 (March), 345-359.
Park, C., S. Jun, and (1996), “Composite Branding Alliances: An Investigation of Extension and Feedback Effects,” Journal of Marketing Research, 33 (November), 453-466.
Park, C., S. Milberg, and R. Lawson (1991), “Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency,” Journal of Consumer Research, 18 (September), 185-193.
Reddy, S., S. Holak, and S. Bhat (1994), “To Extend of Not to Extend: Success Determinants of Line Extensions,” Journal of Marketing Research, 31 (May), 243-262.
Simon, C. and M. Sullivan (1993), “The Measurement and Determinants of Brand Equity: A Financial Approach,” Marketing Science, 12 (Winter), 28-52.
Smith, D. and C. Park (1992), “The Effects of Brand Extensions on Market Share and Advertising Efficiency,” Journal of Marketing Research, 29 (August), 296-313.
Sullivan, M.
(1992), “Brand Extensions: When to Use Them,” Management Science, 38
(June), 793-806.
Basu, A., R. Lal, V. Srinivasan, and R. Staelin
(1985),“Salesforce Compensation Plans: Theoretical Perspective,” Marketing Science, 4,
267-291.
Churchill, G., N. Ford, S. Hartley, and O.
Walker, (1985), “The Determinants of Salesperson Performance: A Meta-Analysis,”
Journal of Marketing Research, 22 (May), 103-118.
Coughlan, A. and S. Sen (1989), “Salesforce
Compensation: Theory and Managerial Implications,” Marketing Science, 8,
324-342.
Ramaswamy, Sinha, and Zoltners (1990), “An
Integrated Model-Based Approach for Sales Force Structuring,” Marketing Science, 9, 279-298.
Horsky and Nelson (1996) “Evaluating Salesforce
Size and Productivity Through Efficient Frontier Benchmarking,” Marketing Science, 15,
301-320.
Anderson, E., C. Fornell, and D. Lehmann (1994), “Customer Satisfaction, Market Share, and Profitability: Findings from Sweden,” Journal of Marketing, 58 (July), 53-66.
Cadotte, E., R. Woodruff, and R. Jenkins (1987), “Expectations and Norms in Models of Consumer Satisfaction,” Journal of Marketing Research, 24 (August), 305-314.
Fournier, S. and D. Mick (1999), “Rediscovering Satisfaction,” Journal of Marketing, 63 (October), 5-23.
Garbarino, E. and M. Johnson (1999), “The different roles of satisfaction, trust, and commitment in customer relationships,” Journal of Marketing, 63 (April), 70-87.
Oliver, R (1981), “A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions,” Journal of Marketing Research, 17 (November), 460-469.
Oliver, R. (1993), “Cognition, Affective, and Attributive Bases of the Satisfaction Response,” Journal of Consumer Research, 24, 127-146.
Rust, R. and A. Zahorik (1993), “Customer Satisfaction, Customer Retention, and Market Share,” Journal Retailing, 69 (Summer), 193-215.
Smith, A., R. Bolton, and J. Wagner (1999), “A Model of Customer Satisfaction with Service Encounters Involving Failure and Recovery,” Journal of Marketing Research, 36 (August), 356-372,
Bitner, M. (1992), “Servicescapes: The Impact of Physical Surroundings on Customers and Employees,” Journal of Marketing, 56 (April), 57-71.
Bolton, R. and J. Drew (1991), “A Multistage Model of Customers’ Assessments of Service Quality and Value,” Journal of Consumer Research, 17 (March), 375-384.
Cronin, J. and S. Taylor (1992), “Measuring Service Quality: A Reexamination and Extension,” Journal of Marketing, 56 (July), 55-68. (NOTE: there is some question over their model and interpretation of results).
Boulding, W., A. Kalra, R. Staelin, and V. Zeithaml (1993), “A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions,” Journal of Marketing Research, 30 (February), 7-27.
Parasuraman, A., V. Zeithaml, and L. Berry (1988), “SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality,” Journal of Retailing, 64 (Spring), 12-40.
Parasuraman, A., V. Zeithaml, and L. Berry (1991), “Refinement and Reassessment of the SERVQUAL Scale,” Journal of Retailing, 67 (Winter), 420-40.
Parasuraman, A., V. Zeithaml, and L. Berry (1985), “ A Conceptual Model of Service Quality and Its Implications for Future Research,” Journal of Marketing, 45 (Fall), 41-50.
Rust, R., J. Inman, J. Jia, and A. Zahorik (1999), “What You Don’t Know About Customer-Perceived Quality: The Role of Customer Expectation Distributions,” Marketing Science, 18, 77-92.
Zeithaml, V., L. Berry, and A. Parasuraman (1996), “The Behavioral Consequences of Service Quality,” Journal of Marketing, 60 (April), 31-46.
Zeithaml, V. (1988), “Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence,” Journal of Marketing, 53 (July), 2-22.
OTHER
Reinartz, W. and V. Kumar
(2000), “On the Profitability of Long-Life Customers in a Noncontractual
Setting: An Empirical Investigation
and Implications for Marketing,” Journal of Marketing, 64 (October),
17-35.